Summary
Defined and applied guidelines to maximize user activity distribution and engagement in social news feeds off-network.

Responsibilities

• Researched and analyzed the structure of news feeds and user activity streams to establish internal guidelines for the anatomy of how activity updates display on social networks outside of Yahoo!
• Worked closely with product teams to maximize user reach, distribution, engagement and increase traffic by applying these guidelines for displaying Yahoo! content on Facebook.

Summary
Evaluation of website that encourages and supports participants to quit smoking.

Details
Employer: UofM CHCR National Cancer Institute – Social & Cognitive Neuroscience Lab, Tobii Eye-Tracking Equipment + Software

Responsibilities

• Study Setup, Software configuration
• Behavioral research and statistical analysis of non-intrusive eye gaze tracking
• Documentation of lessons learned and best practices for future projects

Summary
Information architecture concept and online marketing strategy for a new fashion product.

Details
Information Architecture Class, Fall 2008, 2 other team members

Methodology

• User Research, Interviews
• Personas and Scenarios
• Storyboards, Moodboards
• Wireframes and Lo-fi Prototyping

Summary
A study to evaluate the design of a neighborhood-based social network.

Details
Computer Supported Collaborative Work Class, Fall 2008, Client: CampusRoost, 3 other team members

Methodology

• Interviews and Survey
• Personas and Scenarios
• Comparative Evaluation
• Qualitative and Quantitative Analysis
• Evaluation
• Recommendations

Artifacts
Download Final Project Report

Summary
Usability evaluation of the Oracle Wolverine Student Portal.

Details
Evaluation of System and Services Class, Winter 2008, Client: UofM Administrative Information Services, 2 other team members

Methodology

• Generalized Transition Network
• Personas and Scenarios
• Competetive Evaluation
• Usability Heuristics
• Survey
• Usability Testing
• Vocabular and Visual analysis